Website feedback widgets in 2023

Customer feedback is undoubtedly the best way to understand what your customers want from your products and services. Collecting feedback and analysing it is crucial to any business’ success. It allows you to make changes, improvements, and create an overall improved experience for your customers. But gathering feedback can be a gruelling process that most customers avoid, especially if it’s a long process such as filling out a survey or other forms. So how do we collect feedback in an efficient and effective way?

That’s where website feedback widgets come into play. A feedback widget is an element that can be added to your website that enables the customers ability to offer feedback directly to you. This creates an environment where customers feel like they are being heard, which in turn can improve retention rates and drive more revenue.

What is a website feedback widget?

The key to running a successful business is listening to your customers. And what better way to do that than by gathering feedback. You can spend hours analysing data and researching the market, but nothing beats a genuine customer, offering true and insightful feedback to help drive your business to the next level. So how can we make it easier for them to express their thoughts and ideas?

You’ve probably come across websites that have a pop-up asking you to sign-up for newsletters or blogs; these are known as widgets.

Website feedback widgets work in exactly the same way. These help users interact with your business directly and offer you feedback. Some of the ways they can offer feedback are;

  • Ratings
  • Polls or surveys
  • Testimonials
  • Bug reports (for the advanced user)

You can honestly learn a lot from feedback provided to you through these methods. Bridging the gap between user expectations and experience is the first stepping stone towards running a successful business.

What to look for in a website feedback widget?

There can be an overwhelming amount of widgets available online and looking for the ones that suit your brand or business model can be quite a daunting task. Here are some of the generic options and features that you should consider in your feedback tool;

  1. Feedback collection
    As mentioned above- there are various feedback tools that offer features that you might not need. Collecting feedback is the primary purpose of adopting a feedback widget, so always look for that feature first. The widget should allow you to collect feedback in some form or the other, either through live chat, surveys, reviews, feedback forms or comments of some sort.
  2. Integration
    Collecting feedback is important – but being able to use the data is crucial. You should verify if your current CRM and Marketing tools are compatible with your widget of choice.
  3. Usability
    Having software that can do a lot can be great, but if it’s too complicated to use, no-one is going to use it. Choosing a tool that offers quick and easy feedback stands to have better results than one that gathers a lot of information but is clunky and difficult to operate.

Why is it important?

User feedback for your website is beneficial as you can use the data to create a better user experience for your customers. Through analytics you are able to determine how many users visit your website, how long they linger and what they click, but it can never tell you why. That’s what feedback is for, it allows you to empathise and relate with your customers and find out what their concerns and reservations are.

Giving your customers a voice so they are able to tell you what they like and dislike about your website and products can help you avoid them going to your competitors instead.

Lastly, you can eliminate all guesswork from the process of improving your website and products. 

Should you use feedback widgets for your website?

As with most business decisions, this comes down to your individual requirements. The widgets enable feedback which is great, but if you don’t require it or if you have other avenues of obtaining this information then perhaps website widgets aren’t for you.

However, if you are looking to improve your customer experience and retention, website feedback widgets are the best way to get started. They involve very little coding and supervision on your part and can be suitable for :

  1. Real-time data collection
  2. Products ratings and reviews
  3. Reviews can be turned into testimonials, which in turn can help drive sales
  4. Evaluation of customer experience and satisfaction

Types of feedback widgets

There are hundreds of different widgets available online. Finding the right one for you is just about understanding your business and its requirements. They can be broken down into a few categories, here are some of them;

Feedback plugin

Low resource software that can be added to any website providing you have plug-ins enabled. You can generally attach a form to this plug-in to help gather even more information should you require it

Third-party applications

This is software that collects data while being separate from the host page and does not interfere with any functions of the website.

Survey widgets

Survey widgets are a great way to gather detailed feedback and information from customers and are a lot more in-depth than a feedback plug-in.

Bug reporting and feedback buttons

Perfect for business owners who are looking to improve their customer experience. Users can directly click on the button and provide feedback for any concerns they may have regarding your product or website.

Where do we go from here?

We hope this article was helpful to you and if you’re in the market for a new website or even a revamp of your existing one, don’t hesitate, get in touch with us and book a FREE consultation. We specialise in all things software related and are in this business to help people.  Shoot us an email at or call us on (07) 4599 7300 Mon-Fri :9am-4pm

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