The Age of the Smartphone, Responsive Design.

When creating a product an important consideration is always, “Who is this product for?” This concept is known as the ‘target market.’ In the age of the web, another important consideration should also be “How will my users consume this?” This concept is known to designers as ‘responsive design.’ Responsive design ensures that your website or mobile app looks its best on all devices, from phones, computers and even TVs. But how can you achieve a fully responsive design?

Creating a Responsive Design

Ultimately to create a responsive design you should have an understanding of the overall design and feel of your website. As the screen resolution and orientations change, content may have to shrink or grow, be removed or added or even change some parts of the functionality to fit both the form factor and the preferred methods of input. Navigating a website on a phone is different from navigating a website with a mouse, and even more different for someone using a TV remote. Having a good understanding of the design philosophies behind your website can help you better understand what parts need to change to accommodate the different form factors.

From that point, it is about using the tools available to you to implement the design. For instance, if you are using WordPress, you may be able to get your website most of the way to being fully responsive, but some CSS knowledge may help get that last little bit. If it’s a web application you are creating perhaps you are using a CSS framework like Bootstrap that you can use to create a grid-based sizing approach. If that sounds confusing, don’t worry, we have the tools to help create your responsive designs.

Testing the Design

Testing is always important in the world of software, and in no place is that clearer than responsive design. Websites and apps have to be tested on a variety of screens, but how do developers do it? The F12 menu in a web browser provides a variety of useful tools for the creation of a web application. From different device screen sizes, including mobiles, TVs and tablets, to the ability to change orientation and simulate different input methods. Using these tools, and some other testing methods, designers can test many screen sizes from just their desktop. Another easy way to test a website is to use a computer and shrink the window to act as if the browser is on a different screen size.

Why bother Implementing Responsive Design

In the first Quater of 2023, 60.89% of internet traffic came from mobile devices. While desktops, laptops, TVs and gaming consoles made up the other ~40%. This is a wide range of devices that are used very differently. Building a responsive design means users won’t get frustrated with using your website or app, because “it doesn’t work” before you could make a sale, or have the user hit the “hook” of your application. Not taking the time to accommodate all devices could leave you losing up to 60% of potential users. Responsive design should be one of the biggest problems to tackle when launching your website or app as it can be the difference between a readable and good-looking website, and an unusable website, just look at the image below.

An image of a website with a responsive design wrapping the text to not overflow the screen, vs an Unresponsive design where the text overflows the small screen form factor.

How LocalTeam Can Help Your Products Be Responsive

Responsive design is a concept first coined in 2010 with the rise of touch interface mobile phones, from then on its importance has only grown. At LocalTeam we have seen the rise of this concept and have the tools, knowledge and experience to help create a responsive design for you. If you are on a desktop and resize your window you can even see how our content reacts to different screen sizes and the functionality changes. If you’re in the market for anything web related, be it mobile app development, website creation or web app development, don’t hesitate, get in touch with us and book a FREE consultation. We specialise in all things software related and are in this business to help people. Shoot us an email at or call us on (07) 4599 7300 Mon-Fri :9am-4pm.

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