The majority of us use “google” everyday – but are we really tapping into its full potential? Getting the results you want from the beloved search engine is an art-form in itself.
When Google started up in 1998, we had no idea the impact it was about to have on our everyday lives – the brand is so synonymous with “finding” things that it ended up coining its own verb. Nowadays with everyone owning a smartphone or access to the internet, google searches are in the billions everyday – and make up 85.5% of the world’s web searches.
With a “fact’ check just a “google” search away – it’s easy to underestimate the impact Google has on our society. When was the last time you checked the weather, traffic, directions, word definitions? If the answer isn’t “fairly recently”, then you’re definitely missing out.
However, using Google everyday doesn’t directly translate to using it “efficiently and effectively”. Here are some neat tips and tricks to help elevate your “google” game.
Looking for time-sensitive information? Don’t want results from the last 10 years cluttering your search results? Simply click on “Tools” and the dropdown menu “Any time” and you can select a time period that’s relevant to your search criteria, including a custom range. Hopefully this saves you a trip down a rabbit hole of search results and information that has no pertinence to your initial search subject.
To access Google’s Advanced Search you can simply visit https://www.google.com.au/advanced_search or by clicking on the “gear” icon in the top right corner of a “search result” page and selecting “Advanced Search”
As you can see from the picture illustrated above – this search option allows you to enter keywords or phrases in the fields required, and further narrowing results based on region, language, last updated etc.
Using Operators for Accurate Results
While Google’s algorithms are rather intuitive and often provide you with the search results you’re looking for, there are a couple of handy commands (known as operators) to get exactly what you’re looking for when Google isn’t giving you the search results you require.
Exclude terms with (-) minus symbol
Use the minus symbol to omit any search results you don’t want showing up. E.g – Fast Cars -lamborghini for results on fast cars that excludes search results with Lamborghini.
Inserting two periods (..) in between numbers for a search-range
Say you’d like to search for a new mobile phone within a specific price range.You could search for Mobile Phones $400..$750 and it will only show results within that price range.
Using quotations for exact search results (“”)
Searching for American Baked Cheesecake will give you results that contain all the words but not necessarily in that order, adding (“”) such as “American Baked Cheesecake” will net you results in just that order.
Adding Tilde (~) in front of a word for synonyms
If you are looking for similarities such as Wedding Dresses ~custom, it will also search for its synonyms, such as “bespoke” and so on.
What do we do with all this information?
Well, that’s entirely your call. You could use this power for evil or for the betterment of mankind. All jokes aside, we hope this has been informative and provided a deeper understanding of the beloved search engine and a few of its intricacies. Happy “Googling” everyone.